The Business Sale Process

The buying and selling of businesses can be one of the most complex transactions that business people ever undertake. I specialise in selling companies in the Manufacturing, Engineering, Distribution and B2B Service sectors. With over 40 years experience, I have a proven sales process to engage with appropriately targeted purchasers as well as using our database of over 5,000 potential purchasers at home and overseas. In addition, I will provide the leadership to ensure the process moves forward as swiftly as possible.

To find out more about selling your business & getting the best valuation possible please Contact me now

Our Marketing Strategy

1. Prepare Quality Information/Brochure
2. Identify Target Companies
3. Best are Complimentary rather than Competitors
4. Focus on companies which will benefit the greatest
5. Mailshot Teaser to 300 to 1,000 companies plus our database of over 5,000
6. Advertise on multiple websites
7. Engage with potential buyers and arrange meetings (Target number 15)
8. Receive Offers (Target number 5)
9. Negotiate Heads of Terms

The Business Sale Process

Development of Sales Strategy
At a meeting of the 3 Business Advisors – Solicitor, Accountant & Business Broker. Business Broker assumes leadership.

Information Memorandum
An illustrated document designed to present the business in the best light and to give potential buyers all the information they need to decide whether to meet the vendor.

Using a number of international websites and our own database plus approaches to targeted potential acquirers.

With interested parties, leading to offers.

Negotiate Heads of Terms
Using pre-agreed template. Solicitor takes over leadership of the team when Heads of Terms have been signed.

Due Diligence
Supporting the solicitor and accountant with the Sale and Purchase – Agreement followed by Completion.

Approximate Estimates

Prepare Marketing Information 6 weeks
Marketing 6 weeks
Meetings 8 weeks

Negotiate Heads of Terms 4 weeks

Due Diligence 8 weeks

Total Average Time to Completion
32 weeks (Annual holidays and Christmas will delay the timetable)

What Do Purchasers Seek

Customer base with long-term Contracts
Quality Approvals and a strong Company Reputation
Industries with High Barriers to entry
Opportunities to Cross Sell
Good Management without the vendor shareholder
Ability to Generate Cash
Sustainable Profitability

Peter Sinnott Business Coaching
18E Stockwell Road • Tettenhall
Wolverhampton • WV6 9PQ

Tel: 01902 742844 • Mob: 07884 314080

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